When Good Homes Don’t Sell…2018-10-17T09:10:24+00:00

Sometimes Even Great Homes Don’t Sell the First Time

Why don’t some great homes sell quickly and others don’t? That’s a good question and we are often brought in to sell homes that have been sitting on the market for many months. When we sit down with a homeowner and look at their home, we can usually tell within 15 minutes why it hasn’t sold yet. Today’s buyers are much more sophisticated and have more information than buyers of even 10 years ago. It is no longer enough to list a home on the Multiple Listing Service (MLS) and put a sign in the yard. Let’s take a closer look at what might prevent a home from selling in a timely manner.

Price

The #1 reason a home doesn’t sell quickly is price. If the price is too high in comparison with similar homes, it may sit on the market month after month after month. Buyer’s and Real Estate Agents set up searches on the internet based on features and price. If a home is priced too high for it’s features and location, buyers may never even see it. If they do see it, they may quickly dismiss it in favor of other properties that have a better feature set and/or price.

Here’s a quick video guide on pricing your home to SELL:

Appearance

In today’s market, home-buyers can afford to be choosy. Buyers are looking for the best value for the price, so a home for sale can easily slip through the cracks if it’s not in pristine condition. We can offer advice on simple changes that go a long way to helping buyers to see themselves having a wonderful life in their new home. Decluttering and depersonalizing a home makes it easier for buyers to envision themselves living in your home. It might be a good idea to hire a professional cleaner to make your home sparkle from top to bottom. Another tip is to tone down brilliant or very dark colors. Painting walls a neutral color will make it appeal to the widest range of buyers.

Promotion

As mentioned above, it is no longer sufficient to list a home in the MLS and wait for another agent to bring a buyer. Almost every buyer today starts their search on the internet before they talk to their agent. If your home can’t be found or doesn’t present well on the internet, buyers will pass it over with a swipe of their finger on a smart phone. That’s why we always pay for professional photography and work with you to make your home look its very best. We also pay for advertising on social media like Facebook and Instagram so that we meet potential buyers where they are. And we list your home on over 350 websites, not just on Realtor.com and Zillow.

For more information on selling your home download our seller’s guide. It’s free!

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